
Parameter | Agency | Land Family Office | ||||||||||||||||||
Main task | Sell the property | Manage the asset | ||||||||||||||||||
Fee model | A percentage of the deal | Fixed fee + a percentage of the result | ||||||||||||||||||
Time horizon | Short (weeks/months) | Long (months/years) | ||||||||||||||||||
Work with the asset | Sale “as is” | Transformation and development | ||||||||||||||||||
Responsibility | For the sales process | For value growth | ||||||||||||||||||
Focus | Closing the deal | Maximizing potential |
Land becomes an asset when it has a manager.